Producers’ grass roots syndication approach
brings All Access Live into 30 Million homes.
October 24, 2004 (Austin, TX)—All Access Live, the weekly 30-minute concert series brought to you from Austin, Texas — the Live Music Capital of the World — is breaking national ground! The very first episode of All Access Live premiered on Austin’s WB on October 4, 2003. One year later, this concert series has expanded from one mid-sized market to débuting this fall before an audience of 30 million households. This unfiltered behind the scenes concert show featuring Platinum recording artists such as Los Lonely Boys, Blues Traveler, 3 Doors Down and others; as well as up and comers like Gavin DeGraw and Ben Kweller, is currently broadcast via satellite and airing coast to coast in 28 cities throughout nineteen states including Los Angeles, San Francisco, Phoenix, Washington D.C, Seattle and Orlando to name a few. The new affiliates will broadcast a 52-week run of 26 original episodes.
The show’s producers Art Attack Productions, Inc. took an unconventional approach to getting the show out to the masses. With the help of Atlas Worldwide Syndications and through a series of cold calls from the producers themselves, All Access Live slowly gained ground one market at a time and continues to add more markets almost weekly. It is estimated that All Access Live will reach over 50% of the country by early 2005.
“Like our syndication approach, there is an overall grassroots vibe to the show that our viewers can really identify with”, says the show’s Executive Producer, Gigi Greco. All Access Live directly targets the coveted 18-34 demographic via viral and lifestyle marketing. In addition to a steady flow of email blasts, press releases and on-air mentions through AAL’s radio partners; an enthusiastic and dedicated All Access Live Street Team consisting of young music lovers excited by the return of live music programming on TV spreads the news by the use of street distribution and word of “mouse”, handing out fliers and posting detailed show info on artist and music related websites, message boards, and blogs.